Service Spotlight: Healthy Start

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk. If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in UK shops and your benefit will be added onto this card every 4 weeks.

You can use your card to buy:

  • plain liquid cow’s milk
  • infant formula milk
  • fresh, frozen, and tinned fruit and vegetables and
  • fresh, dried, and tinned pulses

You can also use your card to collect Healthy Start Maternal vitamins (these support you during pregnancy and breastfeeding) and Healthy Start vitamin drops for babies and young children (these are suitable from birth to 4 years old).

Who can access the service?

The Healthy Start scheme is open to children under the age of 4, and women who are at least 10 weeks pregnant. In order to qualify, you must be receiving any of the following:

  • You, your partner, or your carer get Working Tax Credit run-on only after you have reported you’re working 16 hours or less per week
  • Child Tax Credit (only if your family’s annual income is £16,190 or less)
  • Income Support
  • Income-based Jobseeker’s Allowance
  • Pension Credit (which includes the child addition)
  • Universal Credit (only if your family’s take-home pay is £408 or less per month from employment)

You will also be eligible for Healthy Start vouchers if:

  • You’re under 18 and pregnant, even if you are not claiming any benefits
  • You claim income-related Employment and Support Allowance (ESA) and are over 10 weeks pregnant

Please apply online by clicking the following link https://services.nhsbsa.nhs.uk/apply-for-healthy-start/where-you-live 

If you have any questions about this service, please feel free to check out our FAQ page