YCC’s Strategy Launch

Over the past 6 months, Fresh Futures has been working with employees, volunteers and Trustees to agree the upcoming 3-year strategy that will cover the charity’s 50th year anniversary. This includes work on the charity’s mission, vision and core values.

The charity was established in 1974 by Brian Jackson, and since then has grown from strength to strength, broadening its reach to children and families across South and West Yorkshire year upon year, continuing the legacy that Brian created, to Improve Lives and Inspire Change.

Over the last few years, and certainly since the start of the pandemic, the required scope of services and levels of people in need of support have increased significantly.

Whilst children and young people will forever be at the heart of everything that the charity does, we also recognise the importance of supporting families, to in turn give better support to the children. The need to provide more care for the mental health and wellbeing of children and parents has been highlighted, as has the need to provide opportunities for parents to enhance their employability skills.

Furthermore, the need to build stronger family relationships and support new family dynamics has remained critical over the last few years. Finally, our experience working with students in our alternative provision colleges has only further emphasised the huge positive impact that this has on young adults. We are therefore keen to continue expanding our college provisions, to support students into adulthood, providing them with key skills, qualifications, confidence and a greater opportunity to succeed in life.

The upcoming 3-year strategy takes all of these factors into consideration, whilst also introducing some exiting logistical plans.

At the core of the strategy, sits the child. Children and Young People are at the heart of everything that Fresh Futures does, and every service that Fresh Futures offers will link back to the child.

The four CORE STRANDS of the charity’s strategy, cover the following themes:

  • Education
  • Health and Wellbeing
  • Employment & Skills
  • Relationships

All of YCC’s services will seek to encompass these themes.

We look forward to working further on our strategy, and will communicate our final strategy and plans to all of our stakeholders, in the near future.